Awards In Business
Posted May 17th, 2010 | No Comments
Authorized Access has been shortlisted for the Bolton and Bury Business Awards in the Customer Excellence category.
So what!
It’s a lot of work, time and effort to put together a convincing application, time that could really have been spent ‘working’, doing the things I’m supposed to do to make my business successful; you know, sales, marketing, networking, all those things that conventional businesses do.
Well actually, by taking the time to scrutinize what we actually do in our business that makes us think we are worthy of winning such an award allows us the opportunity to apply a different type of thinking, viewing our business the way a customer might view us, thinking about the things that as a customer would give us confidence to invite a company to deliver a service.
The process of evaluation and scrutiny of ones own business from the perspective of a customer is something that any business owner should undertake on a regular basis but I am willing to bet it’s something rarely done.
Whether we win the award or not, having undergone the process has given me a renewed understanding of just why we do certain things and provided the opportunity to remind my staff why I expect them to gain qualifications in relevant areas, wear clean identifiable uniform with clear identity badges, answer the phone with confidence within a certain number of rings and treat each and every customer, regardless of spend, with a friendly respect, along with all the other unmentioned things. Having done so, I am certain; we will have improved the experience each customer enjoys when they do business with Authorized Access.
Every business has customers, so if you own or work in a business, consider this:
What Is A Customer?
- A CUSTOMER is the most important person in any business.
- A CUSTOMER is not dependant on us. We are dependent on him.
- A CUSTOMER is not an interruption of our work. He is the purpose of it.
- A CUSTOMER does us a favour when he comes in. We aren’t doing him a favour by serving him.
- A CUSTOMER is a part of our business, not an outsider. A customer is not just money in the cash register. He is a human being with feelings and deserves to be treated with respect.
- A CUSTOMER is a person who comes to us with his needs and his wants. It is our job to fill them.
A CUSTOMER deserves the most courteous attention we can give him. He is the life blood of this and every business.